Kicking Off NBA All-Star Weekend with Reebok & Firefly

February was full of fantastic client activations and buzz-worthy events, like this campaign we did in partnership with Kinetic for Reebok during the NBA All-Star Weekend in Cleveland.

Using our screens, swarms, and hologram technology, Reebok made a powerful impression on the streets of Cleveland and got the impressionS to go with it.

Hologram technology used in digital-out-of-home advertising is nothing new for Firefly. In 2021, we partnered with Sony Pictures and Showtime to showcase this capability.

When combined with swarm activations, car wraps, or our proprietary digital screens on top of vehicles, holograms turn out-of-home campaigns into experiential and social media campaigns, capitalizing on the buzz generated from passersby.

Ready to make your next campaign a slam dunk? Contact us or reach out to your Firefly rep for more information.

Kris Bistre is a Senior Account Executive for Firefly. Continue the conversation or connect with Kris by following him on LinkedIn.

Credits:

Agency: Kinetic

Firefly Team Leads: Kris Bistre, Robin Singer