Nissan’s #ThrillDriver Campaign Took to the Streets of LA Using Firefly’s Velocity Projector

You saw the commercial, now see what was happening on the streets outside of SoFi Stadium during the biggest weekend in sports. Nissan’s objective for this campaign was not only to make every drive a thrill but to also thrill onlookers and visitors in the Los Angeles area. 

Our Velocity Projection showed the yellow vehicle from one of the most talked-about Super Bowl commercials and brought the online buzz into the real world. 

With Firefly, you can execute thrilling campaigns custom-fitted to your brand’s goals and objectives. Are you ready to ‘Fly’? Contact us today. 

Credits:

Creative: TBWA

Agency: OMD & OMG

Firefly Team Leads: Lucas Bullerjahn, Robin Singer