Our Advertising Formats

Firefly On-Car

Digital Tops

Firefly’s industry-leading digital top network offers the combined power of sharp quality, full motion screens, with a cutting edge data system that allows pre-campaign strategies to deliver measurably effective results.

Weather-Triggered

Data Triggered

Location-Based

Firefly’s market leading, award winning Digital Tops offer brands the opportunity to capture audience attention with clear displays and contextual advertising. Their geo-targeted and dynamic messaging capabilities makes them perfect to provide reach and frequency, for event targeting or product launches.

Optimize messaging in specific neighborhoods, even using a relevant language. Choose time of day or day of week scheduling, or allow weather conditions to trigger contextual creatives. Opt to display the accurate direction or distances to the nearest store with data-driven creatives, or choose to plug in 3rd-party data triggers such as pricing updates, sports scores, lotto results, etc.

Industry-Leading Digital Top

Highest pixel density on the market.

Largest active display area.
180 degree viewing angle.
Display with no glare, tested under all weather conditions.
HTML dynamic content and creative.
Built-in GPS which enables sophisticated measurement capabilities.

Static Tops

An iconic and timeless favourite among leading brands, Firefly’s static taxi tops provide 100% SOV (Share of Voice) and providing reach and frequency to the most trafficked points of interest across top markets.

Car Wraps

Quality creative and intentional messaging drive meaningful brand connections. Firefly offers full (360°), partial (270°) and door (180°) wraps for vehicles with or without digital tops.

Firefly In-Car

In-Car Network

Provide brands with national scale and the opportunity to reach affluent and captive consumer with full sight, sound, and motion across two unique hosts:

Taxis

TaxiTV™

Since 2007, TaxiTV has accompanied riders to provide effortless transit experience, tapping into local NBC news and entertainment programming.

Features:

Geo-fencing & Day-parting
Video & Display
Programmatically Enabled

Golf Cars

Firefly Golf Screens

Firefly’s HD touchscreen golf screens include built-in speakers and bluetooth connectivity offering golf enthusiasts GPS yardage, real-time sports tickers, music streaming, scorecards… all while displaying advertising.

Features:

Regional Targeting & Day-parting
Display
Programmatically Enabled

Firefly Around-Car

Think Outside the Billboard

Firefly’s Around-Car products enable you to build awareness, connections and resonance. They inspire action with target consumers by engaging them in creative ways.