On-Car Products
Firefly's On-Car Products turn vehicles into mobile canvases, delivering bold designs and dynamic messaging to drive brand visibility and leave a lasting impression.
INDUSTRY-LEADING DIGITAL TOPS
Firefly’s industry-leading digital top network offers the combined power of sharp quality, full motion screens, with a cutting edge data system that allows pre-campaign strategies to deliver measurably effective results.
Highest pixel density on the market.
Largest active display area.
180 degree viewing angle.
Display with no glare, tested under all weather conditions.
HTML dynamic content and creative.
Built-in GPS which enables sophisticated measurement capabilities.
Firefly’s market leading, award winning Digital Tops offer brands the opportunity to capture audience attention with clear displays and contextual advertising. Their geo-targeted and dynamic messaging capabilities makes them perfect to provide reach and frequency, for event targeting or product launches.
Optimize messaging in specific neighborhoods, even using a relevant language. Choose time of day or day of week scheduling, or allow weather conditions to trigger contextual creatives. Opt to display the accurate direction or distances to the nearest store with data-driven creatives, or choose to plug in 3rd-party data triggers such as pricing updates, sports scores, lotto results, etc.
Weather-Triggered
Data Triggered
Location-Based
STATIC TOPS
An iconic and timeless favorite among leading brands, Firefly’s static taxi tops provide 100% SOV (Share of Voice) and providing reach and frequency to the most trafficked points of interest across top markets.
CAR WRAPS
Quality creative and intentional messaging drive meaningful brand connections. Firefly offers full (360°), partial (270°) and door (180°) wraps for vehicles with or without digital tops.