Getting to Know Us
Firefly is the street-level digital media platform that connects audiences with dynamic media on taxis and rideshare vehicles.
Firefly is one of the world’s leading mobility advertising providers.
We operate a three-sided marketplace across drivers, advertisers, and smart city data consumers.
Our proprietary advertising displays are installed on, in and around vehicles to deliver dynamic content based on location, time and other contextual triggers such as weather and live sports scores.
We are also the industry leader for individual-level attribution on ad-effectiveness in the physical world.
This IP is similar to what has been developed by Google in the digital world.
Our Mission
To create shared value from mobility by bringing dynamic and useful content to the streets of our cities.
Understanding Our Arena
Firefly’s passion for advertising comes from combining over 40 years’ experience in the field with investment in the best way to deliver dynamic advertising in new and successful ways.
International Innovation
Our reputation as global experts lies in applying the agile mentality of our tech roots to innovate in the OOH advertising space. Across 3 continents, we are driven by crafting smarter, more measurable campaigns for clients to deliver authentic street-level narratives.
Established Collaboration
Firefly’s singular focus on advertising solutions, reinforced by high caliber backers such as Google Ventures and NFX, allows us to advise with dependability and legitimacy within OOH.
Smart Screens
Being mobility advertising pioneers means we are continually creating and improving proprietary, market-leading screens and the tech that powers them. These advanced vehicle displays made Firefly tech one of TIME Magazine’s Best Inventions of 2019. Simply put, we have repeatedly proven a better screen yields better results.
Smarter Data
The fusion of bespoke platforms and third party data empowers us to provide advertising cut-through with unparalleled precision, embracing a true data-driven advantage that is the essence of what we do.
Urban Domination
As street-level storytellers, we weave narratives through the largest network of mobility screens across the US. Our established network provides access to 60,000 advertising units and virtually unlimited static opportunities, offering over 10 billion impressions a month. In the world of urban storytelling, your campaigns achieve unmatched scale and impact with Firefly.
