Firefly Realigns Efforts in Response to COVID-19
Our world today looks much different than it did as little as two weeks ago.Like everyone, Firefly also is grappling with the unprecedented impacts of the novel Coronavirus.
This pandemic is rocking our communities, families, businesses, and governments - and Firefly is no exception.
During a shelter-in-place environment, few cars are on the road and people generally aren’t outside to see our media.
Sadly, this has forced us to implement a reduction in workforce, primarily across our marketing and sales teams in the U.S.
Our work continues. We are proud to partner with the AdCouncil on Covid-19 public service announcements. These creatives are running in order to help share pertinent information in America’s most impacted cities - including New York City.
Until this crisis wanes, we’re focusing Firefly operations on New York City, Miami, Los Angeles, San Francisco, Chicago, Dallas, and Austin and we are continuing to work closely with our driver-partners to the extent they are on the road.
I want to thank our team and partners for their many contributions in this difficult time.
Kaan Gunay
CEO and Co-founder