Firefly Expands Miami Fleet

After a bill was signed on Tuesday, by Florida Governor Ron DeSantis, we are excited to announce the expansion of our Miami fleet into rideshare vehicles, starting immediately.

Currently, Firefly is operating successfully on taxi fleets across the Miami region but now the new legislation allows mobile digital advertising on rideshare vehicles, meaning our fleet network will surge to approx. 25M impressions in this area by September.

We are excited that this expansion will deepen our platform’s reach to diverse consumer segments in this area!