Firefly’s First Programmatic Guaranteed Campaign

Programmatic ad buying is a data driven digital advertising strategy, using machines and algorithms to purchase digital display space.

The popularity of programmatic DOOH (pDOOH) ad buying continues to soar in the US (the largest pDOOH ad market worldwide), and around the world. In the US, pDOOH ad spending is set to reach $423.5M in 2022. 

Media buyers are increasing their investment in programmatic DOOH at a rapid pace, and we at Firefly are poised to bring that investment into the unique, street-level mobile media arena. 

In fact, we’ve already started. 

Recently, Firefly launched our first-ever programmatic-guaranteed campaign that also included a swarm activation, in partnership with Place Exchange, The Trade Desk and Ticketmaster for the U.S. Open.

“Working with the leading platforms in programmatic DOOH was a tremendous win for both Firefly and for our partners,” said Rich Topalian, Programmatic Lead at Firefly. “This campaign included a lot of firsts for us, including being our first programmatic guaranteed campaign. A Swarm activation on top of everything allowed us to do what we do best – deliver high-caliber experiences for both our clients and the audiences they want to reach.”

If you’re interested in leveraging Firefly’s suite of programmatic services, give your Firefly sales rep a call, or simply click here.