OOH and Social Media Collide: Firefly and Afterpay at NYFW
When your OOH also happens to be Instagrammable, you can generate millions of impressions on social media – just like what we did for Afterpay at NYFW.
Through our partnership with Kinetic NY, we wrapped 30 pedicabs and offered free rides to NYFW attendees and onlookers.
Take a look: