Growing Our Presence in the Media Capital of the World
Firefly believes in New York and we are excited to announce a huge step forward in the growth of our network in this market.
Through the acquisition of STRONG Outdoor’s taxi-top advertising business, as well as a partnership with the fleet operator, Drive Sally, we have boosted Firefly’s reach, extending our market share to nearly 45% of all taxi-top media in the media capital of the world!
Learn more in this TechCrunch article:
“In today’s attention economy, relevant marketing is not just beneficial — it’s absolutely vital. Firefly offers us the opportunity to reach our audience in a way that feels personal and impactful, while still feeling integrated into the consumer experience and local environment.”