Transit Advertising in Las Vegas: Discover Campaign Shines with Firefly’s DOOH Media Network
When it comes to effective transit advertising in Las Vegas, Discover Card’s partnership with Firefly set a new standard. By utilizing Firefly’s innovative digital out-of-home (DOOH) media network, the campaign delivered high-impact messaging to build brand awareness and engage audiences across the vibrant streets of Las Vegas. While Las Vegas was a standout location, this campaign was part of a multi-market study designed to measure effectiveness across several key cities nationwide.
A City of Boundless Opportunity
Firefly utilized its advanced DOOH media network to deliver Discover’s message across high-traffic areas in Las Vegas, capturing the attention of both locals and the city’s steady stream of visitors. From the Strip to surrounding neighborhoods, Discover’s branding was seamlessly integrated into the city’s rhythm. Other markets involved in the study further demonstrated the scalability and effectiveness of Firefly’s approach.
Results That Speak Volumes
The campaign achieved extraordinary results, underscoring the power of Firefly’s technology and strategic approach:
9% overall brand lift: Consumers displayed increased recognition and affinity for Discover Card.
3% rise in purchase intent: More consumers considered using Discover Card for their purchases.
23% surge in product consideration: The campaign successfully encouraged potential customers to think about Discover Card as a viable option.
12% boost in brand favorability: Positive perception of Discover Card grew significantly.
A Winning Formula for Awareness
Discover’s Las Vegas campaign exemplifies the transformative potential of transit advertising in Las Vegas. With Firefly’s innovative approach, Discover captured attention, built connections, and ultimately elevated its brand in the minds of millions. The multi-market nature of the study further validated Firefly’s ability to deliver outstanding results across various regions.
This case study highlights how DOOH advertising is redefining engagement in iconic cities like Las Vegas. For Discover, the campaign wasn’t just a win — it was a jackpot.
