2021 Recap: New Markets, More Reach

Happy New Year everyone! We have many updates and announcements to make for 2022, but first, here’s a fun look back at Firefly milestones from 2021. Those include:

  • Firefly launched in 5 new markets, for a total reach of 10 major cities across the US.

  • This market expansion increased our active digital tops by over 120% and our installed digital tops by over 60%.

  • This increase led to an aggregate growth of Firefly's available inventory of 175%+

  • We added in-car screens and wrapped buses as display options

  • We also added the option for rideshare companies to comp rides in exchange for Firefly display installations

From all of us at team Firefly, thanks to all our clients and partners for an exciting year. 


Now get ready for an even wilder ride in 2022.


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Firefly’s Iconic NYC Cameos

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AdTech Trends Team Firefly is Looking Forward To in ‘22