Firefly Taps Texas Markets For Brand Opportunities
Our Firefly sales team often receives questions about expansion and availability in specific geographical regions, depending on major consumer events happening and other opportunities to showcase brands on car tops, and through car wraps or holograms.
When the same cities pop up in conversation repeatedly, we pay attention.
According to U.S. Census data, six of the top 15 fastest-growing cities are located in Texas, so it’s no wonder that in the last few months, interest from our clients and partners has skyrocketed.
Here are three cities on fire right now in Texas and why we know they could be the perfect fit for your brand:
AUSTIN DEFINES COOL AND YOUTHFUL
With a median age of 31, Austin's population is socially aware and strong on volunteerism: community service organizations are abundant in and around the city, serving local, regional, and global issues. There are also active supporters of the arts and film and over 200 live music venues. Taking pride in being a 24-hour town, Austin is also home to the SXSW Music, Film and Interactive Conferences and Festivals and the Austin City Limits Music Festival. Drawing hundreds of thousands of attendees every year, all eyes are on Austin in the spring and fall, making it an ideal market to advertise brands, companies, and products to influencers with major social media clout.
HOUSTON IS A BUDGET-FRIENDLY HAVEN
Not only does Houston boast a revitalized city scene with numerous clubs, but professional sports facilities and musical entertainment have also helped bring nightlife back to downtown. Appealing to consumers of all budget levels, Houston has attractions, shopping, and restaurants that the whole family can enjoy, in addition to major annual events, such as the Juneteenth Celebration, Día de los Muertos at Discovery Green, and the Tomball German Christmas Market & Festival.
DALLAS BRINGS MODERN LUXURY TO THE SOUTH
Few cities combine southern hospitality with modern luxury like Dallas. The DFW area is one of the leading business and financial centers in the U.S.offering travelers an unparalleled array of amenities and a convenient central location. From The State Fair of Texas to the BMW Dallas Marathon, annual events are also a big draw – attracting people from all over the U.S. every year.
LET FIREFLY FEATURE YOUR BRAND
With Austin, Houston, and Dallas on deck with opportunities in 2022, the Lone Star State has the potential to get your brand seen by the people who matter most – your target audiences. Talk to your Firefly rep or contact us here to find out about packages and promotions available now.
