Lighting Up Cities with Smart Screens and Smarter Data
WELCOME TO FIREFLY!
Firefly’s mission is to bring dynamic storytelling to the streets of our cities.
Firefly is a data-first ad network offering advanced tracking, measurement, and optimization in digital out-of-home advertising. Our dynamic and creative mobility advertising solutions deliver targeted messages at the right time.
From car tops to car wraps, Taxi TV to LED Trucks, we empower brands to engage with audiences on their daily journeys, leveraging the freedom and flexibility that mobility advertising provides.
Our GPS-enabled digital tops on top of taxis and rideshare vehicles allow brands to engage consumers efficiently in major North American cities like New York, Las Vegas, Los Angeles, Chicago, San Francisco, while our taxi/rideshare wraps, Digital LED trucks, and experiential solutions provide nationwide coverage.
OUR SOLUTIONS
On-Car
Products
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Firefly’s industry-leading digital top network offers the combined power of sharp quality, full-motion screens, with a cutting-edge data system that allows pre-campaign strategies to deliver measurably effective results.
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An iconic and timeless favorite among leading brands, Firefly’s static taxi tops provide 100% SOV (Share of Voice) and deliver reach and frequency to the most trafficked points of interest across top markets.
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Quality creative and intentional messaging drive meaningful brand connections. Firefly offers full (360°), partial (270°) and door (180°) wraps for vehicles with or without digital tops.
In-Car
Products
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Since 2007, TaxiTV has accompanied riders to provide an effortless transit experience, tapping into local NBC news and entertainment programming.
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Firefly’s HD touchscreen golf screens include built-in speakers and bluetooth connectivity offering golf enthusiasts GPS yardage, real-time sports tickers, music streaming, and scorecards… all while displaying advertising.
Around-Car
Products
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For a high-impact presence in targeted areas, Firefly’s multi-vehicle takeover on a custom route with 100% share of voice can create lasting impressions.
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Enhance consumer engagement with complimentary transportation in Firefly’s wrapped vehicles or digital top taxis, turning every interaction into a memorable brand experience.
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Firefly’s brand ambassadors provide hands-on experiences who distribute, educate and deliver a concierge-level experience, allowing consumers to engage with your brand in their own environment.
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Firefly is able to maximize your reach by combining the power of out-of-home advertising with mobile retargeting, ensuring an effective brand interaction that drives results.
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Firefly’s cutting-edge 3D projection technology can bring your brand's story to life, using holograms to capture attention and engage audiences on the bustling streets.
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Elevate your brand’s presence with custom vehicle build-outs that pair seamlessly with Firefly’s tops, creating a striking mobile advertisement on rideshares and taxis.
Experiential
Offerings
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Stand out from the crowd with the option to run a video or static image on a high-impact LED digital screen. This is the brightest and boldest way to engage audiences!
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Laser technology fuses with automotive ingenuity to create the illusion of motion as your brand’s message is projected alongside passed buildings on a custom route.
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The opportunity to associate your brand with a moment of enjoyment. Branded food trucks are a multi-sensory approach to engaging consumers. They see the full exterior wrap, taste product samples, and listen to custom messaging with our audio capabilities.
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Support an event or a product launch with a pedicab fleet swarming a location and offering rides to boost the impact of the campaign. Delight consumers with an environmentally-conscious solution to navigate a city’s most congested areas.
FIREFLY MARKETS
Firefly’s digital top network currently covers:
New York, Chicago, Los Angeles, San Francisco, Dallas, Las Vegas, Austin, Miami, Boston, Philadelphia, Atlanta, Phoenix, Washington DC, Houston, and Toronto, with new locations coming soon. We also offer the flexibility to launch campaigns nationwide using our complete range of products.
HOW TO LEVEREAGE FIREFLY DIGITAL TOPS
Deliver customizable and scalable campaigns with our digital tops based on geofencing, zip code, DMA, and day-parting. Serve advanced dynamic creatives based on real-time triggers like weather, location of the car, time, and even a sports scoreboard. Measure ad effectiveness with foot traffic, brand recall, web and app conversion research and optimize campaigns with insights.
Hyper Targeting
Dynamic Content Serving
Measurement + Attribution
DRIVERS: EARN MORE PER MILE
Firefly helps supercharge your drive time with extra income.
Download the app and apply today.
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